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Be Seen.Grow.
Paid media campaigns with with 0% Commission on Ad Spend
& zero recurring campaign setup fees. Now that's ROAS.
Paid Social
Social media plays a crucial role in any digital marketing strategy. With its extensive reach, businesses can effectively target specific audiences with customised content, boosting visibility, driving engagement and conversion.
Paid Search / PPC
With our expertise in paid media, we excel in creating successful campaigns spanning search, shopping, display, and video. Boost brand recognition and increase conversions while maintaining a profitable CPA.
Video Advertising
Accessing a high-quality network of ad inventory via Google Marketing Platform’s Display & Video 360 real-time bidding empowers you to extend your outreach to specific consumer segments.
We deliver the best growth possible
With over twenty years of experience, we excel in crafting engaging B2B content and activating successful B2B paid social campaigns.
Our team of B2B digital experts and multi-channel strategists leverage data-driven insights, technology, and creativity to deliver impactful paid social solutions that drive growth.
Within the realm of B2B paid media, there exists a wide array of services designed to elevate your business. From advertising on search engines to social media platforms and the vast expanse of the internet, we'll help you find a winning formula.
A deep understanding of B2B advertising strategies, content development, and budget management is crucial for effective paid media management and we've got you covered.
Our Approach to B2B Paid Media
We’ve been pushing boundaries in paid media for almost 20 years. As technology has evolved, Costa Digital has remained at the forefront by testing new and innovative ideas that drive results and growth for our clients.
Paid Media FAQs
Why is Paid Media Important?
Paid social advertising is a specialised form of online marketing that zeros in on popular social media platforms like Facebook, Twitter, Instagram, LinkedIn and others. These platforms provide powerful audience targeting capabilities, enabling you to pinpoint and connect with the perfect audience interested in your offerings.
What is Paid Media?
Paid media encompasses various forms of paid online advertising, including PPC, video ads, and paid social media ads. Costa Digital effectively oversees media spending across the entire paid media spectrum, targeting both new audiences and re-engaging existing users.
What is Paid Social Media?
Paid social media advertising is a targeted form of online marketing that hones in on popular social media platforms like Facebook, Twitter, Instagram, and LinkedIn. With advanced audience targeting features, you can segment your audience and connect with the right individuals who are interested in learning more about your brand and/or offerings.
What is PPC?
PPC, also known as pay-per-click advertising, involves websites being charged a predetermined amount for every click on their ads (usually found on Google). Often labeled as 'paid search', this versatile form of online advertising encompasses a variety of biddable media options.
How Does Paid Social Media Work?
Paid social media advertising allows brands to connect with potential customers through precise targeting options, ensuring that your ads are seen by users who are genuinely interested. Targeting is typically based on specific audience attributes like demographics and interests that the platform provides.
In contrast to traditional PPC advertising (such as Google Ads), successful paid social campaigns combine prospecting and retargeting strategies to drive a strong return on investment.
How Does Costa Digital Report on Paid Media Campaign Progress?
We closely monitor your account through a mix of automated alerts and manual checks. Our team of paid media experts conducts a thorough audit of your advertising account weekly to gather valuable insights and implement necessary changes to safeguard your investment. Additionally, each month, we provide a detailed roadmap of major project work to keep you informed about where our focus lies.
Do You Need a Paid Media Agency?
As a leading paid media agency, Costa Digital offers offers a team of seasoned digital marketing experts ready to elevate your online presence. With a deep understanding of all paid media platforms, we craft tailored strategies to align with your business goals.
Choosing a paid media agency is ideal if you lack an in-house team, need additional support, or simply want to support your current digital team. Our proven processes and access to advanced tools enable us to measure performance effectively, providing valuable insights to maximize your digital campaign performance.
We craft beautiful, awesome and unique digital experiences.
Your brand is how your customers see your business. It’s shaped by the way you represent yourself – professionally, socially and visually. It’s what makes you unique. It’s what makes you desirable. It’s shorthand for everything that brings your business together.
Start Creating Your Website Today
From startups to accounting firms to restaurateurs, we share a common goal with all our clients – to bring out the best in their brand.
Digital Growth Specialists
We are passionate about uncovering new digital marketing opportunities for ambitious brands seeking to push boundaries and drive meaningful impact.